Las Palmas de Gran Canaria, September 2026. Nubyron announces the appointment of Fernando Moreno as Commercial Director, a strategic move that strengthens the company’s structure as it enters a new stage of growth and consolidation.
Fernando’s arrival marks an important step in Nubyron’s development. Following an initial period focused on building capabilities, developing its value proposition and defining its own approach to technology consulting, the company is now entering a phase aimed at expanding its market presence, developing new business relationships and turning its technical capabilities into projects with greater impact for its clients.
Fernando Moreno brings more than 25 years of experience in business development, consultative sales, commercial management and team leadership, with a career spanning banking, technology, telecommunications and professional services.
Throughout his career, he has led commercial functions and expansion projects in both Spain and Latin America, working with leading companies and managing relationships with SMEs and large enterprises. His experience combines commercial strategy, customer acquisition and retention, sales team development and the alignment of business, people and processes.
His role will focus on developing and leading Nubyron’s commercial strategy, strengthening relationships with clients and partners, and building a commercial structure ready to support the company’s growth in the coming years.
For Nubyron, the appointment also reflects a conviction: the sustainable growth of a technology company depends not only on strong technical capabilities, but also on connecting them with real business problems and building long-term relationships based on trust.
“Fernando’s appointment means much more than strengthening our commercial capabilities. It is an important step in building the company we want to be. We have put a great deal of effort into defining how we understand technology, the kinds of problems we want to solve and, above all, how we want to work with our clients. Now we want to bring that proposition to many more organisations.”
David González, founder and CEO of Nubyron
The company enters this new stage with the aim of consolidating a model based on lasting relationships, moving away from a purely transactional view of consulting.
Nubyron works with companies that need to evolve their technology, architecture and infrastructure to support growth, improve operational capabilities or address situations where increasing headcount or adding more tools is not necessarily the best solution.
Cloud, DevOps, architecture, infrastructure, automation and security are among its capabilities, but the company places one shared principle above them all: technology must always address a real business need.
“In technology, it is very easy to add tools, complexity or costs. The difficult part is making good decisions. We want Nubyron to be precisely the partner that can sit alongside a company, understand what it wants to achieve and help it decide what it needs, what it does not need and how to build it properly,” adds González.
An appointment to build Nubyron’s next stage
Fernando Moreno’s appointment is part of a broader process of development at Nubyron, which is progressively strengthening its commercial and operational capabilities, as well as its collaboration with specialists and technology partners.
The company aims to build an organisation capable of combining business insight, specialist technical expertise and delivery capabilities, while maintaining a flexible structure that can adapt to each client’s specific needs.
Over the coming months, Fernando will work alongside the management team to define and execute Nubyron’s commercial plan, develop new opportunities, create strategic alliances and consolidate relationships with clients in Spain and other markets.
“We are entering a stage we are particularly excited about. Bringing in people with experience, sound judgement and the ability to build is essential to taking Nubyron to the next level. Fernando shares our vision of developing a strong company that stays close to its clients and focuses on creating real value, and we are very excited about everything we can build together.”
About Nubyron
Nubyron is a technology company specialising in Cloud, DevOps, architecture, infrastructure, automation and security. It helps businesses and technology teams design, modernise and operate technology environments that are more reliable, efficient and ready to grow.
Its philosophy starts with a simple principle: technology guided by sound judgement.
The company works from the analysis of the problem and business objectives through to solution design and implementation, prioritising maintainable architectures, security, knowledge transfer and freedom from unnecessary dependencies.
More information: nubyron.com.